Need for Responsive Web Design Becomes More Urgent
April 21, 2015 marked Google’s most recent algorithm update. The newest algorithm change issued by the giant search engine company showed significant flux on April 22 of the current year.
Google is known for always being up-to-date, if not ahead of everyone else, in the internet universe. Tablets and smartphones sales reached its highest peak last year and is expected to steadily increase in the coming years. It comes as no surprise then that Google’s newest set of codes empowers mobile-friendly websites, thus earning the name Mobilegeddon.
In the early part of 2014, mobile traffic overtook PC traffic for the first time. This technological breakthrough was a loud and clear signal that web owners should hasten to make their sites mobile-adaptable if they want online success for their business.
Responsive Web Design: The Key to a Mobile-Friendly World
How does one empower a website that will fit into screens of different sizes?
Simple: opt for a responsive web design.
What does responsive design mean?
This web development approach uses fluid and proportion-based grids, CSS3 media queries, and flexible images to provide outstanding user experience when viewed in all types of devices.
When smartphones and tablets first gained significant traffic in the market, website owners opted to either adapt a mobile-friendly website OR host a separate mobile site. However, the first option is proving to be more and more advantageous especially for business domains.
A responsive design enables the website to fluidly adapt across different devices so that uniform content and a single set of codes seamlessly fit into all kinds of screen sizes and device resolutions.
A separate mobile site appears to be compacted, limited, and does not have the same feel as that of the main website. A responsive design steers clear from this negative implication. It provides users the same complete and information-packed experience no matter where and how they access the website.
Internet Users Expect Optimum Experience on their Gadgets
Studies reveal that 85% of netizens expect to gain the same convenience and complete information from their mobile devices as they do on their computers.
The SEO trends expected and released since the past year to the current point to user experience as the key to win over site visitors and turn them into customers.
In order to reach this agreeable user experience, the website needs to have easy navigation, easy access to different tools such as shopping cart, search bar, and product specifications, and the option to purchase, submit a form, comment, inquire, or click a link without having to zoom in and out or scroll horizontally.
Lower Bounce Rates and Faster Loading Time
Slow loading time is the number one ingredient for high bounce rates. When internet users visit a website and it takes several seconds – or worse – minutes to load, users go impatient and close the site instead.
Not only will this prevent users from appreciating what a brand has to offer, it is also a red flag that sets off Google into tagging a website with low quality score. This kind of negative feedback from Google will penalize a website with low page rank. Low page rank would ultimately mean lesser traffic and fewer conversions for the business.
To prevent the website from sinking into the low ranks of Google, a responsive web design is a must. It does not use queries to redirect visitors to a different URL like mobile-exclusive sites do. This results to faster loading time, lesser bounce rates, and positive signals to Google.
Web Traffic Tracking Made Easy
Business owners need the data garnered from web traffic in order to make informed decisions. Such data includes number of visitors, page views, number of clicks, and length of stay, among many others. Without this, it will be impossible to determine the impression made by products and the overall reach of the brand. It will also be hard to see what kind of SEO help is needed for the company.
Tracking web traffic is difficult if owners have to divide the traffic from the main web site and those from the mobile site only. With a responsive web design however, business owners have a more accurate data regarding the amount of web traffic, source of the visitors, and conversions made.
Responsive Design is Budget Effective
One of the reasons business owners shy away from a responsive web development design is because it appears to be expensive. There are different costs to build a desktop-only site and a different price for the mobile-exclusive one.
But for business owners who are thinking long-term, a responsive design is the way to go. There is a single set of files and uniform content involved for this web development. Maintenance is also easier and more cost-effective. A responsive design for the website gets the owner’s value for money in the long run.
A Must-have in the Digital, Mobile World
With technology, a business either has to evolve with the changes or dissolve into obsolescence. It’s hard enough to compete with millions of rivals vying for the same niche recognition online. Without a responsive web design, one’s SEO efforts and social media optimization techniques will just come to a halt.