Save Thousands of Dollars by Avoiding These Dismal Mistakes
There are now many ways in order to market one’s brand: social media marketing, email marketing, and SEO article writing service are just new additions to offline brand promotion. However, even with these many options, a company’s official website still serves as its official representation online. According to a study conducted by Web.com, apparent mistakes in web design and development occur more frequently than people think.
For big companies, it is easy to hire a search engine optimization specialist to do various tasks like submit a link building report and improve the chances of the company to rank high on SERPs. For small business owners, some of whom rely on free SEO reports, every action and every time invested counts because help is limited due to financial restraints.
With fluctuating algorithms and trends introduced from time to time, it is challenging to rise up amid rivals with multimillion budgets in their pockets. One miscalculated move can leave the business sinking into the low ranks of SERPs and result to damage control and remedial actions that can bleed the company dry.
Here are the web development mistakes every small business should steer clear from:
- Turning a Blind Eye on Mobile Traffic
With the advent of smartphones and tablets, web traffic has turn an irreversible shift. Mobile internet users are here to stay and business owners who refuse to see this change are causing their companies millions of revenue loss.
With the addition of Google’s algorithm that boosts up mobile-friendly sites and penalizes the inflexible ones, there’s not a reason left not to invest on mobile traffic accommodation.
Of the millions of smartphone users, 95% agree that majority of websites are not compatible with their devices, while 75% expressed preference on mobile-adaptable sites.
Start building responsive web design if the business isn’t using one yet. It may appear costly at first but losing visitors, being penalized by Google, and risking revenue loss due to poor mobile traffic assistance is a pricier mistake to make.
- Writing Web Articles for Search Engine Bots Instead of Real Website Visitors
Another olden practice that small businesses need to shed is to stuff their web pages with keywords to target search engine bots. Now, even search engines are wary of websites which do not give importance on user experience in terms of providing relevant content.
Keyword relevance may put a website ahead of the curve but the overall user experience that a good read can provide is still the way to go.
User experience has been named the top consideration for this year’s SEO, and a company’s web content is its primary language to ensure the user’s experience on their website is worth their while.
- Overspending or Scrimping on Web Development Plans
Many small-time ecommerce owners are dazzled by the promises of big SEO agencies: if they can help big companies produce millions of revenue, they can also generate lucrative income for you, right? Wrong.
Just because an SEO expert helps a multi-million brand doesn’t guarantee they can help you, too. The SEO strategies used by these agencies may be designed with the needs and specifications of large companies in mind, not those of start-up businesses.
On the flip side, companies which resort to buying cheap website traffic, getting free followers on Instagram, and paying for cheap article services put their business at risk of being marked suspicious by both Google and prospective customers alike.
The answer: invest enough time to look for specialists who can provide help tailor-fit for the business.
- Vague or Zero Call to Action
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These are just a few statements that move readers or visitors into action. Sometimes, no matter how satisfied or entertained visitors may be, they will be nothing but readers if there are no calls to action available on the website.
A Call to Action also helps in disseminating content, spreading announcements, and marketing the brand through the use of organic traffic. This type of action is highly prized by Google and provides a win-win situation for both search engines and real users alike.
- Too Flashy, Too Loud, and Too Busy Website
As an owner of a business whose rivals are household names, it might get tempting to overcompensate and go for flashy design and web interface that appear advanced and expensive.
This is a risky move to take for many reasons:
- Such designs load slowly, if at all, on mobile devices.
- Users may not find what they are looking for immediately.
- It shifts the focus from the content to the design.
- Such designs may be harder and pricier to maintain.
- The design may not be used on other marketing platforms such as social media or email, thus hindering uniformity of content.
When choosing a design for a business site, remember that less is more.
Developing one’s website while incorporating search engine algorithm, user experience, and budget restraints is a delicate balancing act. One way to avoid toppling over the elements that make up a successful small business website is to avoid these mistakes.